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2012 Kia Optima Dunks its Way to an Effie Award


Even if you aren't an NBA fan it is quite possible you have seen a clip or footage of the 2011 NBA Slam Dunk contest when Los Angeles Clippers forward Blake Griffin successfully leaped and dunked over a Kia Optima to win the event. Right after the even finished the dunk went viral online and Kia quickly put together a TV spot showcasing the amazing feat in awesome slo-mo. Recently, this aforementioned commercial was honored at the 2012 Effie Awards, which highlights some of the most effective marketing efforts in North America each year.


The video (which happened to…

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Kia Features More Models on NAGAguides List Than Any Competing Automaker


Three new Kia models, that are available to all drivers in the greater Midlothian area, have made their way on to NAGAguides list of the "Most Versatile 2012 New Cars Under $20K." They are the 2012 Kia Rio5, 2012 Kia Forte, and 2012 Kia Soul. Three vehicles seems like a lot for one automaker to have on one list? You might think that three vehicles is a lot for one automaker to have on one list. In fact, you are right as Kia is on the list more than any other automaker.


We here at Pence Kia, located at 11901…

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Kia Design Center America Wins 'Good Design is Good Business Award'

Do you ever wonder where the new Kia models that Pence Kia carries at 11901 Midlothian Turnpike, Midlothian, VA get their incredible good looks from? It all starts at the Kia Design Center America, in Irvine, California. There, under the guidance of chief design officer Peter Schreyer, Kia designers and engineers work to ensure that every Kia sold looks as good as it drives... And that's quite well.


It goes without saying that we feel they've done a great job. But what about the rest of the world? Apparently they agree. Specifically, the Architectural Record has given the…

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Kia Continues Trend of Unprecedented Growth with All-Time Sales Record

If you're an auto enthusiast, you probably already know that Kia is one of the fastest growing brands in the world-and has even been named the fastest expanding auto brand in the U.S. From 2009-2011,the South Korean auto manufacturer launched more vehicles in the United States than any other automaker/manufacturer and was recognized for its unique, industry-leading styling thanks to chief designer Peter Schreyer.Kia recorded its 17th consecutive year of…

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The EPA Determines Kia to be a Extremely Efficient Auto Manufacturer

Many automakers are concerned with making their products "greener" these days, but not all of them have the credibility to back their statements up. Kia is one of the automakers who does as they have the full support of the EPA. According to a 2011 EPA Fuel Economy Trends Report, Kia boasts the largest gains in fuel economy in the industry- along with the greatest reduction in CO2 emissions. According to the survey, Kia "had the biggest improvement in adjusted CO2 and fuel economy performance from MY 2009 to MY 2010."1

Michael Sprague, Vice President of Marketing and…

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Kia Chosen as Most Efficient and Environmentally-Friendly Automaker

At first glance, one wouldn't think that automobiles were the "greenest" form of transportation. And, while taking public transportation or riding your bike to work are still some of the most environmentally-friendly ways to travel, one must also admit that automakers are getting a lot more efficient and providing us with greener technologies and vehicles with each passing year. Some automakers are especially committed to decreasing consumers' environmental footprints. Take Kia, for example, which recently tied for first place with Hyundai as the world's most efficient and environmentally-friendly automaker according to the U.S. Environmental Protection Agency.

Kia…

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Kia Teaches You How to Change a Flat Tire

Whether you're driving down the streets of Midlothian or on the highway doing 75 miles per hour - getting a flat tire is never a good time but it unfortunately happens to the best of us. Some driver's sign up for AAA to feel safe about potential problems like a flat tire while others are set on doing it themselves. We understand both situations but it's our philosophy that even if you don't choose to fix it yourself that you at least know how.

Pence Kia assures you it isn't so much difficult as it is…

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Kia Focuses on Aggressive Growth, Here and Across the Pond

South Korean automaker Kia has just announced plans to grow 2012 sales in America and Europe, by 10 percent and 22.8 percent respectively. Together, these two bullish objectives will help support a nine-and-a-half percent increase in overall global sales.

What's prompting such an extreme push across the pond? A less-than-bullish market. For drivers from Midlothian who might not be keeping up on the auto market overseas, Pence Kia can tell you the climate in the U.S. has been cool the past few years and chillier yet in Europe.

Pence Kia won't lie and say it's…

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Kia Races to the Top: Plans Announced for Two Turbocharged Optimas

Kia might be the new face on the racetrack, but the company recently managed to win two motosports championships in the 2011 Continental Tire Sports Challenge. Building on its stellar new reputation, Kia has decided to expand in the racing sector by creating two new turbocharged Kia Optima vehicles. The two vehicles will enter the Pirelli World Challenge Championships branded "World Challenge Optima SX(s)." They will compete in the Grand Touring Sport (GTS) class along with racing giants such as Mustang, Camaro, etc. across various tracks in North America.

The World Challenge, sponsored by SCAA Pro Racing, incorporates experienced…

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Consumers Digest Labels 4 Kia Models "Best Buy(s)"

How does a company achieve a "Best Buy" award from Consumers Digest? Kia Motors America must know; they recently received this accolade for four models, including the:  new Kia Optima , new Kia Sorento, new Kia Soul, and new Kia Sportage .

Michael Sprague, Kia Motors America's Vice President of Marketing and Communications, recently explained what helps Kia break away from its competition: "Kia's design-led transformation continues to attract new customers to Kia showrooms with stand-out design, fuel efficiency, a host of standard amenities as well as residual values that continue to outpace the industry . Receiving four 'Best Buy' designations…

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