How does a company achieve a "Best Buy" award from Consumers Digest? Kia Motors America must know; they recently received this accolade for four models, including the: new Kia Optima , new Kia Sorento, new Kia Soul, and new Kia Sportage .
Michael Sprague, Kia Motors America's Vice President of Marketing and Communications, recently explained what helps Kia break away from its competition: "Kia's design-led transformation continues to attract new customers to Kia showrooms with stand-out design, fuel efficiency, a host of standard amenities as well as residual values that continue to outpace the industry . Receiving four 'Best Buy' designations from Consumers Digest reflects the increasing awareness and consideration for the Kia brand, which we expect to continue with the 2012 Rio 5-door and Soul, now arriving in showrooms."
All "Best Buy" vehicles, including the four new Kia models mentioned above, are chosen by Consumers Digest for their ability deliver the best value for the money in their respective classes. Value is based on the price at purchase, as well as ownership costs determined by such factors as: utility, performance and comfort.
Of course, four "Best Buy" awards add to the already long list of successes Kia has accumulated over the past couple of years and is underscored by a monthly sales record of 14 months and best-ever October sales. To learn what Kia's next big achievement is, be sure to stay tuned. And if you're interested in grabbing one of these best buys for yourself, swing by Pence Kia, located at 11901 Midlothian Turnpike, Midlothian, VA, today.
Source: 1http://www.ocmetro.com/t-Kia_4_vehicles_named_Best_Buy_by_Consumers_Digest11_7_11.aspx