Fans of collegiate athletics might be interested to know that a brand new College Football Hall of Fame is set to go up in Atlanta, Georgia by the year 2014. Why do we at Pence Kia care? Well for starters, many members of our Richmond area team happen to have a penchant for throwing around the ol' pigskin once and a while. But more than that, we strongly favor one of the facility's most prominent sponsors: Kia Motors America.
First and foremost, acting as sponsor will help Kia to interact with a huge, enthusiastic audience. What's more, the stylish automotive brand will gain exposure in initiatives designed to improve the visitors' experience.
Of the fresh partnership, Michael Sprague, Executive Vice President of Marketing and Communications for Kia, explains, "With the new College Football Hall of Fame about to break ground in downtown Atlanta, Kia was presented with an extraordinary opportunity to reach passionate college football fans and expand our strategic sports marketing initiatives."1
By that commitment to the southern state, Stephenson is referring to the stellar Kia manufacturing plant in West Point, Georgia. Building models of the Kia Optima and Kia Sorento, the successful facility is an integral part of the community and rests close to the College Football Hall of Fame location.
Interested to know more about the brand's hand within the athletic world? Stop by 11901 Midlothian Turnpike, Midlothian, VA 23113 and our team will give you a play-by-play of Kia's strategic sports sponsorships.
Source: 1http://www.sacbee.com/2012/12/05/5031970/kia-motors-to-be-a-founding-partner.html